Info
A conceptual brand and experience design for a frozen yogurt pop-up at Coachella, created for a socially driven audience that values experience, self-expression, and wellness. Glowyo positions frozen yogurt as more than a treat, but as a lifestyle moment centered around “good gut, good vibes.” The project explored how branding, environment, and social-first design come together to create a highly shareable, immersive experience. From naming and visual identity to merchandise and activation concepts, every touchpoint was designed to feel cohesive, playful, and culturally relevant. AI was used as a rapid visualization tool to explore environments and experiential ideas. All core creative direction including brand strategy, naming, visual identity, typography, and system design was developed and executed by me.
A conceptual brand and experience design for a frozen yogurt pop-up at Coachella, created for a socially driven audience that values experience, self-expression, and wellness. Glowyo positions frozen yogurt as more than a treat, but as a lifestyle moment centered around “good gut, good vibes.” The project explored how branding, environment, and social-first design come together to create a highly shareable, immersive experience. From naming and visual identity to merchandise and activation concepts, every touchpoint was designed to feel cohesive, playful, and culturally relevant. AI was used as a rapid visualization tool to explore environments and experiential ideas. All core creative direction including brand strategy, naming, visual identity, typography, and system design was developed and executed by me.
Year
2026
Client
Glowyo
Role
Brand Campaign / Strategy
Deliverables
Visual Identity System, Experiential Design, Social-First Campaign Direction
Challenges
The challenge was to create a brand that could stand out in an oversaturated, trend-driven space while still feeling intentional and lasting. Today’s socially driven audiences are highly visual and culturally aware. They expect brands to feel native to their world, not manufactured for it. The concept needed to go beyond aesthetics and create something people would want to engage with, share, and be part of. There was also a need to balance wellness and indulgence. The brand had to communicate “better-for-you” without feeling restrictive, and fun without losing credibility. The challenge was to build a brand that could live across physical space, social content, and merchandise while maintaining a clear and consistent identity.
The challenge was to create a brand that could stand out in an oversaturated, trend-driven space while still feeling intentional and lasting. Today’s socially driven audiences are highly visual and culturally aware. They expect brands to feel native to their world, not manufactured for it. The concept needed to go beyond aesthetics and create something people would want to engage with, share, and be part of. There was also a need to balance wellness and indulgence. The brand had to communicate “better-for-you” without feeling restrictive, and fun without losing credibility. The challenge was to build a brand that could live across physical space, social content, and merchandise while maintaining a clear and consistent identity.
Solutions
I developed a concept-driven, strategy-first approach to define Glowyo as both a product and an experience. - Defined Brand Positioning → A lifestyle-driven frozen yogurt brand rooted in wellness and self-expression - Created Naming & Voice → “Glowyo” with messaging centered around “good gut, good vibes” - Designed Visual Identity → Playful typography, bold color palettes, and expressive layouts built for both social and physical environments - Built Experiential Concepts → Coachella pop-up, selfie stations, and interactive brand moments designed for shareability - Developed Merchandise Direction → Branded items that extend the experience beyond the event - Leveraged AI for Visualization → Rapidly explored environments and concepts while maintaining full creative direction
I developed a concept-driven, strategy-first approach to define Glowyo as both a product and an experience. - Defined Brand Positioning → A lifestyle-driven frozen yogurt brand rooted in wellness and self-expression - Created Naming & Voice → “Glowyo” with messaging centered around “good gut, good vibes” - Designed Visual Identity → Playful typography, bold color palettes, and expressive layouts built for both social and physical environments - Built Experiential Concepts → Coachella pop-up, selfie stations, and interactive brand moments designed for shareability - Developed Merchandise Direction → Branded items that extend the experience beyond the event - Leveraged AI for Visualization → Rapidly explored environments and concepts while maintaining full creative direction
TAKEAWAY
Great brands don’t just exist. They show up in culture. This project reinforced the importance of designing beyond the logo and thinking in systems, moments, and experiences. When a brand is built to live across environments, content, and real-world interaction, it becomes something people don’t just see, but participate in.
TAKEAWAY
Great brands don’t just exist. They show up in culture. This project reinforced the importance of designing beyond the logo and thinking in systems, moments, and experiences. When a brand is built to live across environments, content, and real-world interaction, it becomes something people don’t just see, but participate in.
