Essence project thumbnail
Essence project thumbnail

Info

Held at the renowned Money20/20 conference in Las Vegas, one of the most influential gatherings for the global payments industry, this hackathon brought together developers and designers from across the world. The challenge was to build an innovative application in 24 hours using APIs from major industry sponsors. Our team chose Mastercard and was tasked with leveraging their person-to-person payment API or vending API. The goal was to reimagine commerce experiences or uncover new business opportunities, all under intense time constraints. In this fast-paced environment, I collaborated with engineers to explore how design, user experience, and payments infrastructure could come together in new ways.

Held at the renowned Money20/20 conference in Las Vegas, one of the most influential gatherings for the global payments industry, this hackathon brought together developers and designers from across the world. The challenge was to build an innovative application in 24 hours using APIs from major industry sponsors. Our team chose Mastercard and was tasked with leveraging their person-to-person payment API or vending API. The goal was to reimagine commerce experiences or uncover new business opportunities, all under intense time constraints. In this fast-paced environment, I collaborated with engineers to explore how design, user experience, and payments infrastructure could come together in new ways.

Year

2023

Client

Money20/20 HACKATHON

Role

UX/UI

Deliverables

Research, User journey and flow, Lo & high high-fidelity prototyping, Pitch Deck

Essence preview

Challenges

Accessing pharmacy products is often inconvenient, time-restricted, and lacks privacy, especially when it comes to sensitive prescriptions or over-the-counter needs. Many pharmacies are not open 24 hours, creating gaps in access when users need it most. At the same time, modern consumers expect fast, seamless experiences and are less tolerant of friction, even in traditionally complex environments like healthcare. The challenge was to rethink how users could discover, purchase, and receive medication in a way that feels immediate, discreet, and intuitive. This required balancing trust, accessibility, and usability while designing for a non-traditional retail experience through vending machines. Within a 24-hour timeframe, the task was to translate these insights into a clear user journey and interface that simplifies decision-making, reduces friction, and supports a seamless end-to-end experience.

Accessing pharmacy products is often inconvenient, time-restricted, and lacks privacy, especially when it comes to sensitive prescriptions or over-the-counter needs. Many pharmacies are not open 24 hours, creating gaps in access when users need it most. At the same time, modern consumers expect fast, seamless experiences and are less tolerant of friction, even in traditionally complex environments like healthcare. The challenge was to rethink how users could discover, purchase, and receive medication in a way that feels immediate, discreet, and intuitive. This required balancing trust, accessibility, and usability while designing for a non-traditional retail experience through vending machines. Within a 24-hour timeframe, the task was to translate these insights into a clear user journey and interface that simplifies decision-making, reduces friction, and supports a seamless end-to-end experience.

Essence preview
Essence Layout
Essence Mockup
Essence Mockup
Essence Mockup

Solutions

The solution introduced a streamlined, user-centered ecosystem of pharmacy vending machines designed to provide immediate, discreet access to healthcare products. Three machine types were defined, prescription, over-the-counter, and charity, each tailored to a specific user need while operating within a unified system. A simplified user flow was developed to guide users from discovery to dispense with minimal friction. Users can locate nearby machines, select their needs, and complete transactions quickly through an intuitive interface designed for clarity and ease of use. The experience prioritizes privacy and speed, allowing users to access sensitive products without the discomfort often associated with traditional pharmacy environments. By combining research insights with rapid prototyping, the final concept translates a complex healthcare interaction into a seamless, accessible experience.

The solution introduced a streamlined, user-centered ecosystem of pharmacy vending machines designed to provide immediate, discreet access to healthcare products. Three machine types were defined, prescription, over-the-counter, and charity, each tailored to a specific user need while operating within a unified system. A simplified user flow was developed to guide users from discovery to dispense with minimal friction. Users can locate nearby machines, select their needs, and complete transactions quickly through an intuitive interface designed for clarity and ease of use. The experience prioritizes privacy and speed, allowing users to access sensitive products without the discomfort often associated with traditional pharmacy environments. By combining research insights with rapid prototyping, the final concept translates a complex healthcare interaction into a seamless, accessible experience.

Essence hero preview
Essence mockup
Essence mockup

TAKEAWAY

Working within a 24-hour constraint sharpened my ability to prioritize, make decisive design choices, and focus on what truly matters for the user. High-pressure environments demand clarity and ownership, and this experience strengthened my ability to think strategically, collaborate efficiently, and deliver thoughtful solutions under tight timelines.

TAKEAWAY

Working within a 24-hour constraint sharpened my ability to prioritize, make decisive design choices, and focus on what truly matters for the user. High-pressure environments demand clarity and ownership, and this experience strengthened my ability to think strategically, collaborate efficiently, and deliver thoughtful solutions under tight timelines.

Essence mockup